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DISCOVERY
THROUGHLY STUDY THE CONTEXT AROUND THE BRAND
AND PRODUCTS TO DISCOVER CHALLENGES
AND OPPORTUNITIES
STRATEGICALLY SET UP WHAT BRANDS STANDS FOR THAT UNIQUELY POWERFUL TO GET THROUGH CONSUMERS MIND
AND DRIVE DESIRED ACTIONS
STRATEGY
CREATIVITY
TRANSFORM THE BRAND MESSAGE INTO A CREATIVE CAMPAIGN IDEA THAT CREATES BUTTERFLIES
IN YOUR STOMACH
PERFORMANCE
NO CREATIVE IDEA IS GOOD IDEA IF IT DOSEN'T BRING
MARKETING RESULTS. THAT'S WHY OUR WORK SHOULD BE MEASURABLE IN ALL STAKEHOLDER'S VIEWPOINTS
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