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OVERVIEW
There are full of big players in Thailand’s candy and lozenge market. How can UECOF, a small herbal brand with a even small marketing budget surging through?
“USE VOICE..USE UECOF”
First, redefine proposition from lozenges to ‘a caring candy’ to expand usage occasions. Then, dictate a consumption by registering a key message “when using voice, use it with UECOF”
IDEA
127%
RESULT
SALES INCREASED
14.9M
SOCIAL IMPRESSION
CANDY BRAND
TOP 3
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