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OVERVIEW
After many years of launching “Pharmasis (Pharmacy + Sister)”, a marketing campaign from Exeltis talking to Thai women about birth controls, the awareness is still considerably low. The brand wants to a something new that creates the leap growth.
“THE SIS KWAK”
By working together with Thai famous character designer, we create an engagable “sis” character, a more-person like for consumers that just a conceptual name. This “sis” will help every Thai women end their hormone problems that caused by wrong-taking birth control pills.
IDEA
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